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David Ransom

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Example 3

It's time for a change

Outer Places is a small media company and retail destination focusing on pop-science and science-fiction. A dedicated team of writers and videographers add content to the site on a daily basis drawing an audience of around a million page hits per month.  The redesign of the site coincided with the launch of 'Supply Pod' a subscription based mystery box offering.

 

The brief

 

  • A complete overhaul of the existing site
  • Must dynamically display on a range of mobile devices
  • Develop branding and ecommerce for Supply Pod

01—

 

The previous site had been running for a number of years and had fallen behind the curve with regards to current web standards.

 

With so much of the audience accessing the site away from a desktop our primary objective was to build something that provided an enjoyable mobile experience.

02—

 

While the site changed considerably during the redesign it is important to note that this was strictly a redesign of the site and not an overhaul of the brand in general.

 

The imagery and style of the older site was taken into consideration and used as a basis for stylistic decisions throughout the project.

 

The brand was maintained primarily through the continued use of space imagery in the header and the color palette.

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(917) 502-3579

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