David Ransom



Example 1

Example 2

Example 3

Example 4


Example 2

Visualize sales data

The accurate and timely reporting of sales figures is vital to the heavily data dependent pharmaceutical business.  Data drives everything from pharmacological research and supply chain management to investment and stock exchange rankings.  The Medicines Company required a system that combined easy and efficient data entry with dynamic data visualization.


The brief


  • Work with national and international sales teams to build a data entry and visualization tool
  • Must be compatible with and usable on a
    variety of devices



Clarity and accuracy where two of the most important factors to take into consideration.  With this in mind a clear visual style was developed that would work across multiple platforms.



From the very onset of planning through to deployment a modular approach was taken throughout the
entire project.


This agile workflow allowed us to launch key functionality rapidly whilst simultaneously meeting various stakeholders over a number of months to plan out and develop additional features.

My recent work



(917) 502-3579